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Audit & Plan
I rebuild your real numbers outside the ad platforms: true CAC, contribution margin, cohort LTV. You leave with the three highest-leverage moves and a 90-day plan.
I'm an operator, not a passing agency. I've built e-commerce brands and sold two of them. Now I plug the same playbook into yours: real numbers, measurable growth, and a company worth more the day you decide to sell.
Most stores don't have a traffic problem. They have a profit leak problem, and nobody tells them the truth about it.
Platform ROAS looks great, the bank account says otherwise. Margins erode, creatives burn out, and the site converts less than it should.
Most ad managers have never run a company. They haven't made payroll, balanced a P&L or pitched numbers to a buyer. I have. That changes where every dollar goes.
I rebuild your real numbers outside the ad platforms: true CAC, contribution margin, cohort LTV. You leave with the three highest-leverage moves and a 90-day plan.
I plug into your store as an operator. Paid, creative, CRO, email and retention run as one system, accelerated by AI agents for testing, reporting and creative production. One person owns the numbers.
Build something worth buying. Clean P&Ls, KPIs a buyer understands, a growth story and due-diligence materials, so you sell on your terms.
30 minutes. We look at the numbers and I tell you honestly if it makes sense to work together.
Real data rebuilt, bottlenecks found, leaks priced in dollars.
Priorities, tests and measurable targets. You approve before anything moves.
Continuous testing, clear reporting, decisions driven by profit, not ROAS.
I've sold two companies. I know what a buyer looks at and where deals break. You don't have to wait until you want to sell: the same signals that raise your valuation are the ones that make your business grow better today.
An operator. I diagnose like a consultant and execute like an agency, with one person accountable for the results and no handoffs to juniors.
It depends on size and goals. After the selection call you get a proposal with clear scope and price, no surprises.
[To be defined: minimum term and notice period.]
Shopify is the focus: it's where I have the most experience and where the tooling makes growth most predictable.
To speed up what's repetitive: creative variations, testing, reporting and analysis. Strategic decisions stay human.
A 30-minute call. We look at your store, I tell you where the bottleneck is and whether I can help. If it doesn't make sense, I'll say so.